A cross-disciplinary design team is looking at an affinity map of insights.

The question that the team should use to prioritize and turn insights into design opportunities is“Why is this insight valuable?” This question can help the team evaluate the relevance, significance, and impact of each insight, and how it relates to the user needs, pain points, goals, and motivations. The question also helps the team frame the insightsin terms of benefits and outcomes, rather than features or solutions. The other questions may be useful for assessing feasibility or viability, but they do not prioritize insights based on value.