A strategy designer is kickingoff a project to reimagine the high-end private banking experience for...

Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company’s customers. This method provides qualitative and contextual insightsinto the customers’ needs, goals, pain points, and emotions.References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-customer-interviews