How can organizations maximize exposure when communicating employee benefits?

The Total Rewards competencies in the HRPA Professional Competency Framework emphasize effective communication to ensure employees understand and value their rewards. Best practice is to use a multi-channel approach—e.g., digital platforms, manager toolkits, town halls, intranet/HRIS, email, print, and on-demand resources—so messages are reinforced and accessible to diverse employee groups. Relying on a single channel (print only, social only, or HRIS only) limits reach and comprehension. Using multiple media maximizes exposure, frequency, and clarity and supports informed employee decisions about benefits.