A seventh step for projects in the Front End is for teams to further validate...

The amount of media hype involved, the scale a new brand may be able to achieve, and the financial outlay required to realize that.

The number of existing customers involved, the scale a new technology may be able to achieve, and the price that customers will be willing to pay for that.

The scope of the issue involved, the scale a solution may be able to achieve, and the financial return that can be expected from that.

The interest of the stakeholders involved, the scale the business may be able to achieve, and the added brand equity that can be expected from that.