Design Methods bring Design Thinking to life by allowing teams to study problems and evaluate...

GInI’sCInP Handbookdescribes Design Methods as practical tools (e.g., journey mapping, prototyping) that operationalize Design Thinking’s principles. These methods enable teams to "study problems" (via empathy, observation) and "evaluate potential solutions" (via prototyping, testing), spanning the process from problem definition to solution validation. This dual focus is central to GInI’s human-centered approach, ensuring innovations address real issues effectively. Option B, "study users and trends," is partial (users yes, trends less so). Option C, "markets and strategies," shifts to business planning, not design. Option D, "markets and opportunities," is market research, not Design Thinking’s core. Option A matches GInI’s intent, aligning with the original answer, embodying a systematic, problem-solution dialectic—a bedrock of GInI’s innovation practice.