Several very large businesses have in recent years turned to running campaigns on crowdfunding sites

Vendor: GInI
Product: CInP
Update on: Nov 1, 2025
Questions: 144

GInI CInP Question Answer

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.

Select one correct answer from the list:

Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

Give their brand "street cred" for being truly innovative

Gain extensive free marketing for their radical new innovations

Generate extra revenue on the side to augment their main sources of revenue