Through stories, facts and raw data gain meaning because they simplify and clarify even the...

GInI’sCInP Handbookhighlights storytelling as a powerful tool in innovation, particularly in the Mid Zone and Back End, where teams must communicate insights and business cases effectively. Stories transform raw data and facts into a narrative that "simplifies and clarifies even the most complex information," making it accessible and compelling to stakeholders like executives or investors. This aligns with human cognition—people process narratives better than isolated data points—enhancing decision-making. Option A, "present just the facts," dismisses the narrative’s role, contradicting GInI’s emphasis on meaning-making. Option B, "show lots of tables and graphs," focuses on presentation tools, not the outcome of clarity. Option D, "embellish the information," suggests manipulation, which GInI warns against as it undermines credibility. Option C matches the question’s intent and GInI’s guidance, emphasizing clarity as the goal of storytelling. The original answer (C) is correct, rooted in GInI’s communication strategies that bridge technical complexity with actionable understanding, a skill critical for innovation professionals.