What is the main issue pertaining to data protection with the use of 'deep fakes'?

Deep fakes pose a significant challenge to data protection primarily due to their potential to create and spread highly realistic but false information. According to the accuracy principle of data protection, personal data should be accurate and kept up to date. Deep fakes violate this principle by generating false representations of individuals, leading to potential harm and misinformation. This aligns with the guidelines provided in IAPP documentation that emphasizes the importance of maintaining accurate and truthful personal data to protect individuals' privacy and prevent harm.