What is the main reason a company relies on implied consent instead of explicit consent...

Implied consent is often used instead of explicit consent in certain contexts because obtaining explicit consent can be disruptive to the user experience. Explicit consent usually requires the user to perform an additional action, such as clicking a checkbox or filling out a form, which can interrupt their activity on the website. This disruption can lead to a negative user experience and potentially a decrease in user engagement. The IAPP guidelines emphasize the balance between user experience and the need for consent, noting that implied consent can be sufficient in situations where it is clear that the user understands and agrees to the data processing (IAPP, "Privacy by Design and Default").