A SWOT analysis should he performed when a company is

A SWOT analysis is a valuable tool used during the strategic planning process. It helps organizations assess their internal strengths and weaknesses as well as external opportunities and threats. By identifying these factors, companies can make informed decisions about their strategic objectives. The SWOT analysis provides insights into the organization’s current state, which is essential for effective strategic planning. It helps align the organization’s goals with its internal capabilities and external environment. Therefore, conducting a SWOT analysis is crucial during the development of strategic objectives2.

 1: ASQ Certified Manager Of Quality/Organizational Excellence 2: Introduction to Quality Management | ASQ