A transportation company offers a discount to companies that complete a customer- satisfaction survey.

Offering incentives, like discounts, is a common tactic to boost survey participation rates. This is the primary aim of such a strategy.

While there's potential for improvement in customer satisfaction (A) and response quality (B), those are indirect benefits and not the main goal of the discount.

Market share (C) is not directly impacted by an increased survey response rate, although insights from the survey might later influence strategies to increase market share.

References:

ASQ CMQ/OE Handbook, Section V: Customer-Focused Organizations (discussions on customer feedback mechanisms, including the importance of obtaining a representative sample of customer views)