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In the Kano model, which of the following best defines an exciter attribute?

In the Kano model, which of the following best defines an exciter attribute?

A.

These attributes can be rated as "important" but they are expected.

B.

These are articulated needs, what customers will say they need.

C.

These are unexpected but if offered, uener.ne "delight" and surprise the customer

D.

Satisfaction increases linearly as these attributes arc more fully delivered

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  • Product: CMQ-OE
  • Update on: Jul 25, 2025
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