Who is responsible for establishing goals for a comp that is in the early stages...

 In the early stages of developing a quality system, it is crucial for executive management to set clear goals and direction. These goals should align with the organization’s overall strategic objectives and vision. By actively participating in goal-setting, executive management ensures that quality-related objectives are integrated into the company’s overall business strategy. This proactive approach helps establish a strong foundation for quality management and ensures that quality principles are embedded throughout the organization. The involvement of executive management also signals the importance of quality to all employees and stakeholders, fostering a culture of continuous improvement and commitment to quality excellence1.

 1 The ASQ Certified Manager of Quality/Organizational Excellence Handbook, Fifth Edition. Sandra L. Furterer and Douglas C. Wood. Published 2021. Link