Which Snowflake data type is used to store JSON key value pairs?

The VARIANT data type in Snowflake is used to store JSON key-value pairs along with other semi-structured data formats like AVRO, BSON, and XML. The VARIANT data type allows for flexible and dynamic data structures within a single column, accommodating complex and nested data. This data type is crucial for handling semi-structured data in Snowflake, enabling users to perform SQL operations on JSON objects and arrays directly.