GreenTech, a Consumer Goods company wants to sell new products in a particular retail store.

The Whitespace Analysis dashboard is specifically designed to identify opportunities to introduce additional products or product categories into stores. It analyzes sales information across products, categories, and retail locations to expose areas where a store has unused sales potential.

Salesforce describes whitespace as an opportunity where a product or category that performs successfully elsewhere is not currently generating sales in a particular store. The dashboard allows sales managers to evaluate revenue and quantity patterns, identify top-performing products, compare performance across stores, and determine where introducing a product could increase revenue. This makes it directly applicable to GreenTech ' s requirement to determine which new products may be suitable for a particular retail location.

The dashboard can answer questions such as which stores have the potential to sell top-selling products and whether a product or category can be introduced into additional stores. It also provides product-performance trends so the sales manager can evaluate whether a candidate product has demonstrated sufficiently strong performance elsewhere before expanding distribution.

Therefore, Whitespace Analysis provides the cross-selling and assortment-expansion insight needed for this scenario.

Study Guide Topics:Analytics - > CRM Analytics - > Whitespace Analysis - > Product Opportunities - > Store Sales Potential

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