The quality professional has been tasked to conduct focus groups to gather more information on...

Focus groups collect subjective insights, opinions, and experiences, typically used to assess perceptions like safety culture.

Option A (Continuous): Continuous data involves measurable quantities (e.g., time), not focus group opinions.

Option B (Quantitative): Quantitative data is numerical (e.g., survey scores), not the narrative data from focus groups.

Option C (Discrete): Discrete data involves countable categories, not open-ended focus group responses.

Option D (Qualitative): This is the correct answer. The NAHQ CPHQ study guide states, “Focus groups yield qualitative data, capturing subjective insights and perceptions, such as staff views on safety culture” (Domain 2).

CPHQ Objective Reference: Domain 2: Health Data Analytics, Objective 2.1, “Classify data types,” includes qualitative data from focus groups. The NAHQ study guide notes, “Qualitative data is key for assessing safety culture” (Domain 2).

Rationale: Focus groups provide qualitative data, aligning with CPHQ’s analytics principles.