An organization’s immediate industry and competitive environment includes the factors that directly affect its ability to compete and achieve its goals. These factors are often analyzed using Porter’s Five Forces model, which identifies five competitive forces that shape the industry: threat of new entrants, power of suppliers, power of buyers, threat of substitute products, and rivalry among existing competitors1. Among these forces, substitute products are the most relevant component of the immediate industry and competitive environment, as they represent the alternative solutions that customers can choose instead of the organization’s products. Substitute products can reduce the demand and profitability of the organization’s products, as well as increase the price sensitivity and bargaining power of customers1.
The other options are not components of the immediate industry and competitive environment, but rather components of the general or macro environment. The general or macro environment includes the broader factors that affect all organizations in a society or a market, such as political, economic, social, technological, environmental, and legal factors2. These factors are often analyzed using PESTEL analysis, which helps organizations identify the opportunities and threats arising from the external environment2. Among these factors, political factors include the government policies, regulations, and stability that affect the organization’s operations and decisions2. Interest rates are part of the economic factors that include the market conditions, growth, inflation, unemployment, and exchange rates that affect the organization’s performance and profitability2. Sociocultural forces are part of the social factors that include the demographics, values, beliefs, lifestyles, and preferences of the customers and society that affect the organization’s demand and customer satisfaction2.
References : Competitive Environment: Definition, Examples & Factors - StudySmarter US; Industry Analysis | Porter’s Five Forces | Competition.
