A patient experience team has decided to use an experienced-based design approach " patient shadowing...

This question aligns with Design and Innovation , particularly experience-based design and journey mapping. The correct answer is Option B , as the first step in patient shadowing is to clearly define the scope of the experience —specifically where the care journey begins and ends. CPXP principles emphasize that before observing or collecting insights, teams must establish clear boundaries to ensure consistency and relevance in data collection. Without defining the experience, shadowing efforts can become unfocused and inconsistent. Once the scope is set, teams can then determine who will conduct the shadowing (A), which patients to include (C), and later develop flow maps (D). Establishing clear start and end points ensures that observations are meaningful, structured, and aligned with improvement goals.