When a company is developing a quality information system, the most important factor is the

When developing a quality information system, the most important factor is understanding and addressing the needs of the end user. This ensures the system is functional, user-friendly, and meets the requirements for which it was designed. End-user needs dictate the system's features, usability, and overall effectiveness. Reference: ISO 9001:2015 - Quality management systems -- Requirements, which emphasizes the importance of customer focus in designing quality management systems.