A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud.

You would:

Use Salesforce Data Entry to identify the Contacts and Leads in scope.

Use SQL Query Activity to evaluate who has not opened five emails based on Data Views.

Use Task Activity to create Salesforce tasks automatically.

This path matches Option A exactly.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Salesforce Activities in Journey Builder

→ "Salesforce Activities, including Task creation, can be used to automate CRM record updates from Marketing Cloud."

Source: Salesforce Marketing Cloud Connect Guide – SQL Query Activities

→ "SQL Query Activities allow filtering and evaluation of marketing engagement data (such as opens and clicks) stored in Data Views."

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