Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A.

You would:

Use an Engagement Split in Journey A to track who engaged (opened or clicked).

After the Engagement Split, capture the engagement decision (typically Boolean) into an attribute or Data Extension.

Then use Automation Studio to query the JourneyActivity data views for those who engaged and inject them into Journey B.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Engagement Split Activity

→ "The Engagement Split activity evaluates contacts based on interactions with an email activity, such as opens or clicks."

Source: Salesforce Help – Journey Activity and Data Views

→ "Query JourneyActivity Data Views to retrieve information about contact flow and outcomes, including engagement split results."

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