When Northern Trail Outfitters acquires a new customer, it would like to send a series...

The best practice is:

Use Automation Studio to process the incoming file (import, validate, segment new customers).

Then inject the properly prepared audience into Journey Builder for decisioning, sending, and managing wait steps with Send Time Optimization.

Journey Builder is ideal for managing personalized campaigns over time, while Automation Studio is suited for heavy data processing and segmentation.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Automation Studio and Journey Builder Best Practices

→ "Use Automation Studio to prepare and transform data before injecting into Journey Builder for personalized messaging, campaign orchestration, and Send Time Optimization."

Source: Salesforce Help – Journey Builder Overview

→ "Journey Builder manages multi-step, personalized customer journeys that adapt based on contact behavior and timing."

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