A strong customer feedback management process primarily helps an organization improve

A strong customer feedback management process primarily helps an organization improve existing products. By systematically collecting, analyzing, and responding to customer feedback, organizations can:

Enhance Product Quality:Identifying and fixing issues reported by customers.

Adapt to Customer Needs:Incorporating customer suggestions and requirements into product updates.

References:

Harvard Business Review on Customer Feedback

Customer Experience Management: A Revolutionary Approach by Bernd H. Schmitt