The correct answers are B and D . An effective evaluation framework in Value Methodology must be structured, objective, and aligned with the subject’s purpose. The SAVE Value Methodology Standard describes the Evaluation Phase as the point where the team follows a structured process to select ideas with value-improvement potential while delivering required functions and considering performance requirements and resource limits. ( )
Therefore, the facilitator and team must first define clear objectives and success criteria that align with the study subject’s goals. Evaluation cannot be based on preference alone; criteria should connect to function, performance, cost, schedule, risk, quality, user needs, and implementation feasibility. Involving stakeholders is also appropriate because stakeholders help confirm whether the evaluation criteria reflect actual project, customer, owner, or user priorities. Their participation improves acceptance of selected ideas and reduces resistance during later development and implementation.
Option A is incorrect because the Creativity Phase is intended for generating ideas, not judging them. Introducing evaluation too early suppresses divergent thinking. Option C is incorrect because a “gut feel index” is informal and subjective, while VM requires disciplined, traceable evaluation methods.
References/topics: Evaluation Phase; Evaluation Criteria; Stakeholder Engagement; VM Job Plan; Structured Idea Screening.