The correct selections are A and C . A VM proposal title should be clear, concise, and persuasive because it is part of the communication package used to move a value alternative toward management understanding, acceptance, and implementation. In the Presentation Phase, the value team presents value alternatives to management, stakeholders, or decision makers, with the intent of helping them make informed decisions aligned with strategic objectives. The SAVE study guide identifies the Presentation Phase purpose as presenting value alternatives to management and other decision makers, and its outcome includes ensuring stakeholders understand the rationale of alternatives and generating interest to sanction implementation. ( cdn..com )
Therefore, a concise title helps the proposal communicate its central idea quickly without obscuring the function, benefit, or decision point. Framing the title to help sell the concept is also appropriate because a VM proposal must communicate value, not merely describe a technical change. The facilitator should avoid overly specific technical language when it narrows the audience’s understanding, and avoid general jargon because it weakens clarity, credibility, and decision usefulness. A strong title should express the value opportunity in management-facing terms.
References/topics: Presentation Phase; Development Phase; VM Proposal Communication; Value Alternatives; Management Decision Support.
