The correct answer is B . Implementation is the post-presentation activity where accepted recommendations are converted into action. Although the six-phase workshop Job Plan ends with Presentation, SAVE’s VM process recognizes post-workshop documentation and implementation activity as part of the broader value study process. The VM Standard’s process flow shows pre-workshop, workshop, and post-workshop/implementation activities.
Option A is incorrect because collecting user attitudes and study preparation occur before or during early study activities, not Implementation. Option C is wrong because Creativity generates alternatives, while Implementation executes approved proposals. Option D is wrong because unselected ideas are not automatically approved. At CVS level, Implementation requires ownership, assigned responsibilities, schedules, change management, technical follow-through, documentation, and confirmation of achieved value. A proposal has no realized value until it is adopted and executed. Weak VM programs often generate impressive workshop reports but fail during implementation because accountability, funding, decision authority, and tracking mechanisms are missing.
References/topics: Implementation Phase; Post-Workshop Activities; Value Realization.