Prior to meeting with the customer for the first time, you should do which of...

Before engaging with a customer, it's crucial to conduct thorough research to understand their business operations, objectives, and challenges. This preparation allows you to tailor your approach and solutions to their specific needs.

Key aspects to research include:

Business Model:Understand the core services or products the company offers.

Customer Base:Identify the primary customers or clients they serve.

Recent Developments:Review recent press releases, news articles, or announcements to stay informed about any significant changes or initiatives.

This proactive approach demonstrates professionalism and a genuine interest in the customer's success, fostering trust and facilitating more productive discussions.