This report contains high-level, strategic sales metrics:
Total dollars closed for the year – top-level performance outcome.
Annual quota/goal – alignment against strategic targets.
Top 10 customers – key accounts, often central to executive focus.
Average deal size and largest deals lost – insight into deal quality and major wins/losses.
CompTIA Data+ associates these kinds of summary KPIs and strategic metrics with executive-level / C-suite audiences, who:
Need concise, high-level views rather than operational details.
Focus on revenue performance, strategic accounts, and major risks/opportunities.
Why other options are less appropriate:
External vendors (A) – usually don’t receive internal detailed revenue performance reports.
General public (B) – these are internal performance metrics, rarely shared publicly.
Lower-level managers (C) – they typically require more operational/segment/store-level detail, not just top 10 customers or largest deals lost at a global level.
Therefore, this summary-style, executive KPI report is most appropriate for C-suite officers (D).
CompTIA Data+ Reference (concept alignment):
DA0-001 Objectives – Reporting: tailoring reports and dashboards for audience and level (operational vs executive).
Study content on executive dashboards and high-level KPI reporting.
