Luxury Retailers created a segment targeting high value customers that it activates throughMarketing Cloud for...

Marketing Cloud activations apply a frequency cap and limit the number of records that can besent in an activation.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If theindividual does not have a related Contact Point, it will not be activated.

Marketing Cloud activations automatically suppress individuals who are unengaged and have notopened or clicked on an email in the last six months.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records.