You configure a local Docker engine to enforce content trust by setting the environment variableDOCKER_CONTENT_TRUST=1.

Docker will block the command docker container run myorg/myimage:1.0 if the image tag myorg/myimage:1.0 is unsigned and the environment variable DOCKER_CONTENT_TRUST=1 is set. The reason is that setting DOCKER_CONTENT_TRUST=1 enables Docker Content Trust (DCT), which is a feature that allows users to verify the integrity and publisher of Docker images using digital signatures1. When DCT is enabled, Docker will only pull, run, or build images that have valid signatures. If an image tag is unsigned or has an invalid signature, Docker will reject the operation and display an error message2. Therefore, to run an unsigned image with DCT enabled, you need to either disable DCT by setting DOCKER_CONTENT_TRUST=0 or use the --disable-content-trust flag, or sign the image tag with a valid key3. References:

Content trust in Docker

Determine if Docker image is signed or unsigned

Signing Images and Enabling Docker Content Trust