Which role in Apple Business Manager can purchase apps and assign devices?

In Apple Business Manager (ABM), the Administrator role has broad permissions, including purchasing apps and assigning devices to MDM servers. The Content Manager (option B) can manage and distribute content (e.g., apps, books) but cannot purchase apps or assign devices. The Device Enrollment Manager (option C) focuses on enrolling and assigning devices but lacks purchasing authority. The People Manager (option D) manages user accounts, not apps or devices. TheApple Business Manager User Guideoutlines the Administrator’s comprehensive responsibilities, making it the correct choice.