You need to define a modeling strategy for ad response.

Step 1: Implement a K-Means Clustering model

Step 2: Use the cluster as a feature in a Decision jungle model.

Decision jungles are non-parametric models, which can represent non-linear decision boundaries.

Step 3: Use the raw score as a feature in a Score Matchbox Recommender model

The goal of creating a recommendation system is to recommend one or more "items" to "users" of the system. Examples of an item could be a movie, restaurant, book, or song. A user could be a person, group of persons, or other entity with item preferences.

Scenario:

Ad response rated declined.

Ad response models must be trained at the beginning of each event and applied during the sporting event.

Market segmentation models must optimize for similar ad response history.

Ad response models must support non-linear boundaries of features.