Tom owns a guitar shop, called Jones's Guitars.

Placing an empty guitar rack outside his shop with a sign saying, "Free air guitar - one per person."

Encouraging customers to try one of the store's brand new guitars.

Launching a social media campaign called #GetDownTo]ones's

Encouraging all his staff to try to build a rapport with the customers.

Spending a lot of money on decorating the shop and playing the most famous guitar-based songs.