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Which THREE of the following are characteristics of undifferentiated marketing?

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Which THREE of the following are characteristics of undifferentiated marketing?

A.

Having little concern for segmentation

B.

Specialising in one or two identified markets

C.

Delivering a single product to the entire market

D.

Producing several products each aimed at different segments

E.

Aiming to attract as many customers as possible to buy the product

F.

Selecting the most lucrative markets

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