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FR Company is undertaking analysis of its competitors.

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FR Company is undertaking analysis of its competitors. One part of its analysis will investigate its supplier whose products satisfy the same customer needs, but are technically quite different. Which of the following levels of competitors does this relate to?

A.

Generic competitors

B.

Industry competitors

C.

Form competitors

D.

Brand competitors

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CIMA E2 Summary

  • Vendor: CIMA
  • Product: E2
  • Update on: Dec 16, 2025
  • Questions: 210
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TESTED 16 Dec 2025