The balanced scorecard involves creating a set of measures for which THREE of the following...

Financial: How should we appear to our shareholders?

Learning and Growth: To achieve our vision, how will we sustain our ability to change and improve?

Quality: How do we improve our product and service quality to outpace the competition?

Customers: To achieve our vision, how should we appear to our customers?

Productivity: How do we improve our rate of output to satisfy all our stakeholders?