CIMA E3 Question Answer
A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.
According to the BCG matrix. A's business unit would be classified as which of the following?
CIMA E3 Summary
- Vendor: CIMA
- Product: E3
- Update on: Jul 29, 2025
- Questions: 280
