CIMA E3 Question Answer
FFF manufactures and sells three consumer products. The Marketing Manager has enough funds to commission an advertising campaign for only ONE of the three products.
The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.
Which product should receive the investment?
CIMA E3 Summary
- Vendor: CIMA
- Product: E3
- Update on: Jul 29, 2025
- Questions: 280
