YYY is a profit-seeking provider of television channels.

Vendor: CIMA
Product: E3
Update on: Jul 29, 2025
Questions: 280

CIMA E3 Question Answer

YYY is a profit-seeking provider of television channels. It broadcasts to some 55 countries using satellite and cable technologies. It also commissions and produces about 30% of the programs it broadcasts, to give it a unique competitive advantage against other broadcasters.

Web 2.0 provides new opportunities for YYY and it has developed a strong social media component to its programming schedules to increase audience engagement.

Keeping YYY's divisions working together is crucial to its success as a business.

Which of the following methods of divisional Performance Measurement would you recommend to YYY?

Kaplan and Norton's Balanced Scorecard

Lynch and Cross's Performance Pyramid

Stern Stewart's Economic Value Added (EVA)

Rappaport's Shareholder Value Analysis (SVA)