A university's strategic goal is to improve its MBA program rankings.

The consultant should recommendimplementing Marketing Cloud to manage recruitment campaigns, because this can help the university reach its goal of improving its MBA program rankings and increasing prospective student engagement across multiple channels. Marketing Cloud allows the university to create personalized and targeted email, social media, mobile, and web campaigns for prospective students. Marketing Cloud also provides analytics and insights that can help the university optimize its campaigns and measure its acceptance percentage. Leveraging Advisor Link, using Education Cloud, and implementing Pardot Lead Scoring are not solutions that can help the university reach its goal. References:

https://www.salesforce.com/products/marketing-cloud/overview/

https://www.salesforce.org/education/education-cloud-for-recruitment-and-admissions/