How do mission, vision, and values work together to describe an organization's highest purpose?

The mission describes the organization's reason for existing; the vision describes the organization's plans for the next few years; and values describe the organization's performance evaluation criteria.

The mission describes who the organization serves, what it does, and its goals; the vision describes what the organization aspires to be and why it matters; and values describe what the organization believes and stands for. Together, they define the organization's highest purpose.

The mission describes the organization's financial targets, the vision describes the organization's marketing strategy, and the values describe the organization's pricing model.

The mission outlines the organization's legal obligations, the vision outlines the organization's ideas about meeting those obligations, and the values outline the organization's code of conduct.