Universal Containers (UC) is considering a Customer 360 initiative to gain a single source of...

Customer 360 Identity contributes to a broader Customer 360 strategy by giving the organization a consistent sign-up and sign-in layer across digital properties and by helping correlate user behavior across those properties. It is especially valuable in multi-brand environments because the identity service can remain centralized even while user experiences differ by site or brand. From an architecture standpoint, this creates continuity: the organization understands login behavior and user journeys more holistically instead of treating each application as an isolated identity silo. Customer 360 Identity is not simply a data loader for all customer data products. Its core value is identity continuity, cross-property recognition, and a unified access experience that supports the larger goal of a single, trusted customer view. This is why options B, C work together as the correct solution.