Universal Containers (UC) is considering a Customer 360 initiative to gain a single source of...

Customer 360 Identity is a cloud-based identity service that provides a single, trusted identity for customers across all yourdigital properties and applications2. Customer 360 Identity has several benefits that relate to Customer 360, such as3:

Customer 360 Identity enables an organization to build a single login for each of its customers, giving the organization an understanding of the user’s login activity across all its digital properties and applications. This helps to create a unified customer profile and deliver personalized experiences based on user preferences and behaviors3.

Customer 360 Identity supports multiple brands so you can deliver centralized identity services and correlation of user activity, even if it spans multiple corporate brands and user experiences. This helps to maintain brand consistency and loyalty while providing seamless access to your products and services3.