An organization is expanding into a new line of business selling natural gas.

To obtain a general understanding of the natural gas market, the market share the organization wants to win, and the competitive advantage the organization may have, the best source of information is to interview responsible managers and read strategic documents. Managers involved in the new line of business will have insights into the market dynamics, strategic goals, and competitive positioning. Strategic documents will provide detailed plans and objectives, giving a comprehensive understanding of the organization ' s approach and expectations.

The Institute of Internal Auditors (IIA) Practice Guide: Business Acumen for Internal Auditors

IIA Standard 2120 - Risk Management