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The activity that involves a trial run of a product in a typical segment of...

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The activity that involves a trial run of a product in a typical segment of the market before proceeding to a national launch is referred to as:

A.

Test marketing

B.

Experimentation

C.

Segmentation

D.

Positioning

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  • Product: IIA-CIA-Part3-3P
  • Update on: Sep 17, 2025
  • Questions: 488
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TESTED 17 Sep 2025