Which of the following IT strategies is most effective for responding to competitive pressures created...

The most effective IT strategy for marketplace pressure is tighter linkage between organizational strategy and information. Competitive pressure requires timely, relevant, and actionable information for pricing, customer behavior, product performance, supply chain response, and strategic decision-making. IT should not simply automate existing processes; it should support business strategy and competitive positioning. Greater online access, enhanced application functionality, and automated controls may improve efficiency or control, but they are narrower operational responses. Internal audit should evaluate whether IT strategy is aligned with business objectives, risk appetite, competitive priorities, and performance measures. When information supports strategy, management can respond faster and more effectively to market threats and opportunities. Therefore, Option A is correct.