A company wants to better manage and personalize interactions with its clients across phone, email,...

Customer Relationship Management (CRM) software is designed to manage client interactions across multiple communication channels (phone, email, chat, social media). It helps organizations personalize interactions, improve customer service, and maintain detailed customer records to support sales, marketing, and service goals.

Option A: Incorrect—workflow management systems streamline internal processes, not client interactions.

Option B: Incorrect—knowledge bases organize organizational information, not customer communication.

Option D: Incorrect—satisfaction tracking focuses on feedback, not comprehensive relationship management.

Thus, the correct answer is Customer Relationship Management (CRM) software.