A manager asks a team member to identify the top five customers by total dollars...

Understanding Reporting in CRM:

The reporting phase of CRM involves extracting data to generate summaries and insights.

Reports help in understanding customer activities, such as identifying top customers based on spending.

Application in the Scenario:

The manager requests a report listing the top five customers by total spending, a classic example of CRM reporting.

Why Other Options Are Incorrect:

Option A (Distributing): Distributing is not a CRM phase.

Option B (Analyzing): Analyzing involves identifying trends or patterns, not generating a simple report.

Option C (Predicting): Predicting is forward-looking and does not match the scenario of reviewing past data.

References:

CRM Reporting Capabilities Overview – Forrester

Reporting vs Analysis in CRM Systems – HubSpot