An inventory manager is using a company's customer relationship management (CRM) system to determine how...

Understanding CRM Phases:

CRM systems encompass phases such as reporting, analyzing, and predicting to support business operations and decision-making.

The predicting phase uses historical data to forecast future trends, behaviors, or requirements.

Application in the Scenario:

The inventory manager is using CRM data to forecast how much inventory to pre-order for a sales promotion, aligning with the predicting phase.

This involves evaluating past sales trends and customer behaviors to anticipate demand.

Why Other Options Are Incorrect:

Option B (Defining): This phase does not exist in CRM processes.

Option C (Reporting): Reporting provides data summaries but does not forecast future needs.

Option D (Analyzing): Analyzing focuses on identifying patterns but stops short of prediction.

References:

CRM Process Phases – Gartner

"Predictive Analytics in CRM" – Salesforce