Which objective should be concise and unequivocal?

An unambiguous objective is one that is concise and unequivocal, meaning that it is clear, precise, and leaves no room for doubt or confusion. An unambiguous objective is important for business continuity management, as it helps to ensure that the organization and its stakeholders have a common understanding of what is expected and how to measure the progress and achievement of the objective. An unambiguous objective also helps to avoid misunderstandings, conflicts, or disputes that may arise from vague or ambiguous objectives. According to ISO 22301, business continuity objectives should be consistent with the business continuity policy, measurable, monitored, communicated, and updated as appropriate. They should also be SMART: Specific, Measurable, Achievable, Relevant, and Time-based. These criteria help to ensure that the objectives are unambiguous and effective. References: ISO 22301 Auditing eBook, Chapter 2: Business Continuity Management System (BCMS), Section 2.2: Business Continuity Policy, page 25. ISO 22301 Auditing eBook, Chapter 2: Business Continuity Management System (BCMS), Section 2.3: Business Continuity Objectives, page 26.